:root {
  --paper: #ffffff;
  --ink: #090909;
  --line: rgba(9, 9, 9, 0.24);
  --gutter: clamp(1.4rem, 3vw, 3rem);
  --section-space: clamp(6.5rem, 11vw, 12rem);
  --ease-out: cubic-bezier(0.22, 1, 0.36, 1);
  --ease-soft: cubic-bezier(0.65, 0, 0.35, 1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scrollbar-gutter: stable;
}

body {
  margin: 0;
  overflow-x: hidden;
  background: var(--paper);
  color: var(--ink);
  font-family: "Helvetica Neue", "Avenir Next", "Segoe UI", Arial, sans-serif;
  font-size: clamp(1rem, 1.15vw, 1.32rem);
  font-weight: 300;
  line-height: 1.16;
  -webkit-font-smoothing: antialiased;
  text-rendering: geometricPrecision;
}

body.menu-open {
  overflow: hidden;
}

::selection {
  background: #161411;
  color: #fff;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input {
  border: 0;
  border-radius: 0;
  color: inherit;
  font: inherit;
}

button {
  cursor: pointer;
}

.skip-link {
  position: fixed;
  z-index: 1000;
  top: 0.75rem;
  left: 0.75rem;
  padding: 0.65rem 0.85rem;
  transform: translateY(-160%);
  background: #fff;
  border: 1px solid #111;
}

.skip-link:focus {
  transform: translateY(0);
}

.scroll-progress {
  position: fixed;
  z-index: 120;
  top: 0;
  left: 0;
  width: 100%;
  height: 2px;
  pointer-events: none;
}

.scroll-progress span {
  display: block;
  width: 100%;
  height: 100%;
  transform: scaleX(0);
  transform-origin: left;
  background: var(--ink);
}

.site-header {
  position: fixed;
  z-index: 100;
  top: 0;
  left: 0;
  display: flex;
  width: 100%;
  align-items: flex-start;
  justify-content: space-between;
  padding: clamp(1.25rem, 2.5vw, 2.8rem) var(--gutter);
  transition:
    padding 650ms var(--ease-out),
    background-color 650ms var(--ease-out),
    box-shadow 650ms var(--ease-out),
    backdrop-filter 650ms var(--ease-out);
}

.site-header.is-scrolled {
  align-items: center;
  padding-top: 0.8rem;
  padding-bottom: 0.8rem;
  background: rgba(255, 255, 255, 0.9);
  box-shadow: 0 1px 0 rgba(0, 0, 0, 0.08);
  backdrop-filter: blur(18px);
}

.brand-mark {
  position: relative;
  z-index: 2;
  display: block;
  width: clamp(4.9rem, 6.8vw, 7.3rem);
  transform-origin: left top;
  transition: width 650ms var(--ease-out);
}

.brand-mark img {
  width: 100%;
  height: auto;
}

.site-header.is-scrolled .brand-mark {
  width: clamp(3.3rem, 4vw, 4.1rem);
}

.primary-navigation,
.site-footer nav {
  display: flex;
  align-items: center;
  gap: clamp(1.35rem, 2.7vw, 3rem);
}

.nav-link {
  position: relative;
  display: inline-block;
  padding: 0.25rem 0;
  font-size: clamp(0.92rem, 1.08vw, 1.15rem);
  line-height: 1;
}

.nav-link::after {
  position: absolute;
  bottom: -0.2rem;
  left: 0;
  width: 100%;
  height: 1px;
  transform: scaleX(0);
  transform-origin: right;
  background: currentColor;
  content: "";
  transition: transform 450ms var(--ease-out);
}

.nav-link:hover::after,
.nav-link:focus-visible::after {
  transform: scaleX(1);
  transform-origin: left;
}

.menu-toggle {
  display: none;
}

.hero {
  position: relative;
  min-height: min(56.25vw, 100svh);
  overflow: hidden;
  background: #d7d1ca;
  isolation: isolate;
}

.hero__media,
.hero__veil {
  position: absolute;
  inset: 0;
}

.hero__media {
  animation: hero-enter 1.8s var(--ease-out) both;
}

.hero__media img {
  width: 100%;
  height: 100%;
  transform: scale(1.055) translate3d(var(--hero-x, 0), var(--hero-y, 0), 0);
  object-fit: cover;
  object-position: center;
  will-change: transform;
  transition: transform 300ms linear;
}

.hero__veil {
  z-index: 1;
  background:
    linear-gradient(90deg, rgba(0, 0, 0, 0.3) 0%, rgba(0, 0, 0, 0.04) 48%, transparent 72%),
    linear-gradient(0deg, rgba(0, 0, 0, 0.62) 0%, rgba(0, 0, 0, 0.18) 34%, transparent 58%);
  pointer-events: none;
}

.hero__copy {
  position: absolute;
  z-index: 2;
  bottom: clamp(2rem, 4.2vw, 5rem);
  left: var(--gutter);
  max-width: min(78rem, calc(100% - var(--gutter) * 2));
  color: #fff;
  text-shadow: 0 2px 30px rgba(0, 0, 0, 0.24);
}

.hero h1,
.hero p {
  margin: 0;
}

.hero h1 {
  overflow: hidden;
  font-size: clamp(3.8rem, 7.5vw, 8.3rem);
  font-weight: 300;
  letter-spacing: -0.055em;
  line-height: 0.92;
}

.hero h1 span {
  display: block;
  animation: title-enter 1.25s 300ms var(--ease-out) both;
}

.hero p {
  margin-top: clamp(1rem, 1.8vw, 2rem);
  font-size: clamp(1.1rem, 1.42vw, 1.55rem);
  line-height: 1.12;
  animation: fade-up 1.2s 650ms var(--ease-out) both;
}

.hero__scroll {
  position: absolute;
  z-index: 2;
  right: var(--gutter);
  bottom: clamp(2.2rem, 4vw, 4rem);
  width: 1px;
  height: clamp(2.7rem, 5vw, 5rem);
  overflow: hidden;
  background: rgba(255, 255, 255, 0.4);
}

.hero__scroll span {
  display: block;
  width: 100%;
  height: 45%;
  transform: translateY(-110%);
  background: #fff;
  animation: scroll-line 2.1s 1.6s var(--ease-soft) infinite;
}

.section {
  display: grid;
  width: 100%;
  padding: var(--section-space) var(--gutter) 0;
  gap: clamp(3rem, 8vw, 10rem);
  scroll-margin-top: 7rem;
}

.section h2,
.editorial-banner h2,
.site-footer p {
  margin: 0;
  font-weight: 300;
}

.section h2 {
  font-size: clamp(2.5rem, 3.7vw, 4.15rem);
  letter-spacing: -0.035em;
  line-height: 0.98;
}

.body-copy {
  max-width: 31rem;
  font-size: clamp(1.05rem, 1.35vw, 1.45rem);
  line-height: 1.14;
}

.body-copy p {
  margin: 0 0 1.55em;
}

.body-copy p:last-child {
  margin-bottom: 0;
}

.copy-block h2 + .body-copy {
  margin-top: clamp(3rem, 6vw, 7rem);
}

.media-frame {
  position: relative;
  margin: 0;
  overflow: hidden;
  background: #dedbd6;
}

.media-frame img {
  width: 100%;
  height: calc(100% + 8%);
  transform: translate3d(0, var(--image-y, -4%), 0) scale(1.01);
  object-fit: cover;
  will-change: transform;
  transition: transform 1.2s var(--ease-out), filter 1.2s var(--ease-out);
}

.media-frame:hover img {
  transform: translate3d(0, var(--image-y, -4%), 0) scale(1.045);
  filter: saturate(1.04) contrast(1.02);
}

.media-frame--square {
  aspect-ratio: 1.04;
}

.media-frame--wide {
  min-height: clamp(25rem, 34vw, 42rem);
}

.media-frame--portrait {
  aspect-ratio: 0.78;
}

.media-frame--process {
  min-height: clamp(38rem, 48vw, 59rem);
}

.media-frame--meaning {
  min-height: clamp(48rem, 67vw, 82rem);
}

.media-frame--subscribe {
  min-height: clamp(38rem, 48vw, 59rem);
}

.intro {
  grid-template-columns: minmax(0, 1.06fr) minmax(22rem, 0.78fr);
  align-items: center;
}

.copy-block--intro {
  padding-right: clamp(0rem, 5vw, 5rem);
}

.monthly {
  grid-template-columns: minmax(18rem, 0.52fr) minmax(0, 1.48fr);
  align-items: end;
}

.copy-block--monthly {
  padding: 0 0 clamp(1rem, 3vw, 3rem);
}

.copy-block--monthly .body-copy {
  margin-top: clamp(2.5rem, 5vw, 5rem);
}

.button {
  position: relative;
  display: inline-flex;
  min-height: 3.35rem;
  align-items: center;
  justify-content: center;
  margin-top: clamp(2.2rem, 4vw, 4rem);
  overflow: hidden;
  padding: 0.8rem 1.3rem;
  border: 1px solid currentColor;
  background: transparent;
  font-size: clamp(1rem, 1.25vw, 1.3rem);
  line-height: 1;
  isolation: isolate;
  transition: color 450ms var(--ease-out), transform 220ms ease;
}

.button::before {
  position: absolute;
  z-index: -1;
  inset: -1px;
  transform: translateY(102%);
  background: var(--ink);
  content: "";
  transition: transform 520ms var(--ease-out);
}

.button:hover,
.button:focus-visible {
  color: #fff;
}

.button:hover::before,
.button:focus-visible::before {
  transform: translateY(0);
}

.button span {
  display: inline-block;
  transition: transform 300ms var(--ease-out);
}

.discovery-story {
  grid-template-columns: minmax(0, 1fr) minmax(22rem, 0.82fr);
  align-items: center;
}

.copy-block--story {
  padding-right: clamp(0rem, 4vw, 4rem);
}

.process {
  grid-template-columns: minmax(0, 1.04fr) minmax(0, 1fr);
  align-items: start;
}

.steps {
  display: grid;
  margin: clamp(3.4rem, 6vw, 7rem) 0 0;
  padding: 0;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(2.8rem, 5.5vw, 6rem) clamp(2rem, 4vw, 4.5rem);
  list-style: none;
}

.step {
  position: relative;
  padding-top: 1rem;
  border-top: 1px solid var(--line);
}

.step::before {
  position: absolute;
  top: -1px;
  left: 0;
  width: 100%;
  height: 1px;
  transform: scaleX(0);
  transform-origin: left;
  background: var(--ink);
  content: "";
  transition: transform 650ms var(--ease-out);
}

.step:hover::before {
  transform: scaleX(1);
}

.step h3 {
  margin: 0 0 0.7rem;
  font-size: clamp(1.8rem, 2.55vw, 2.8rem);
  font-weight: 300;
  letter-spacing: -0.025em;
  line-height: 1;
}

.step h3 span {
  display: inline-block;
  transition: transform 500ms var(--ease-out);
}

.step:hover h3 span {
  transform: translateX(0.32rem);
}

.step p {
  max-width: 23rem;
  margin: 0;
  font-size: clamp(1rem, 1.25vw, 1.3rem);
  line-height: 1.16;
}

.editorial-banner {
  --spot-x: 50%;
  --spot-y: 50%;
  position: relative;
  min-height: min(56vw, 62rem);
  margin-top: var(--section-space);
  overflow: hidden;
  background: #cfc7bb;
}

.editorial-banner img {
  width: 100%;
  height: 100%;
  min-height: inherit;
  transform: scale(1.025);
  object-fit: cover;
  transition: transform 1.4s var(--ease-out), filter 1.4s var(--ease-out);
}

.editorial-banner:hover img {
  transform: scale(1.055);
  filter: saturate(1.04);
}

.editorial-banner__shade {
  position: absolute;
  z-index: 1;
  inset: 0;
  background: radial-gradient(
    circle clamp(11rem, 19vw, 22rem) at var(--spot-x) var(--spot-y),
    rgba(255, 255, 255, 0.04) 0%,
    rgba(0, 0, 0, 0.01) 55%,
    rgba(0, 0, 0, 0.26) 100%
  );
  pointer-events: none;
}

.editorial-banner h2 {
  position: absolute;
  z-index: 2;
  bottom: clamp(2rem, 4vw, 4.5rem);
  left: var(--gutter);
  font-size: clamp(4rem, 8.4vw, 9.5rem);
  letter-spacing: -0.055em;
  line-height: 0.84;
}

.editorial-banner h2 span {
  display: block;
  white-space: nowrap;
}

.editorial-banner__hint {
  position: absolute;
  z-index: 2;
  right: var(--gutter);
  bottom: clamp(2rem, 4vw, 4.5rem);
  margin: 0;
  padding-bottom: 0.35rem;
  border-bottom: 1px solid currentColor;
  font-size: 0.88rem;
  opacity: 0.72;
}

.meaning {
  grid-template-columns: minmax(19rem, 0.72fr) minmax(0, 1.28fr);
  align-items: start;
}

.meaning__copy {
  display: grid;
  gap: clamp(6rem, 10vw, 12rem);
  padding: clamp(0rem, 1vw, 1rem) clamp(0rem, 8vw, 9rem) 0 0;
}

.meaning__copy .copy-block {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1fr);
  gap: clamp(3rem, 6vw, 7rem);
}

.meaning__copy .copy-block h2 + .body-copy {
  margin-top: clamp(4.7rem, 8vw, 9rem);
}

.subscribe {
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  align-items: center;
  padding-bottom: var(--section-space);
}

.subscribe__content {
  max-width: 49rem;
}

.subscribe__content h2 {
  font-size: clamp(3rem, 5vw, 5.6rem);
}

.signup-form {
  max-width: 38rem;
  margin-top: clamp(5rem, 8vw, 9rem);
}

.signup-form label {
  display: block;
  margin-bottom: 1.3rem;
  font-size: clamp(1.08rem, 1.4vw, 1.4rem);
}

.field-wrap {
  position: relative;
}

.signup-form input {
  width: 100%;
  padding: 0.65rem 0 0.85rem;
  outline: none;
  background: transparent;
  font-size: clamp(1.2rem, 1.6vw, 1.65rem);
}

.signup-form input::placeholder {
  color: #767676;
  opacity: 1;
}

.field-wrap::after,
.field-line {
  position: absolute;
  bottom: 0;
  left: 0;
  height: 1px;
  content: "";
}

.field-wrap::after {
  width: 100%;
  background: var(--line);
}

.field-line {
  z-index: 1;
  width: 100%;
  transform: scaleX(0);
  transform-origin: left;
  background: var(--ink);
  transition: transform 550ms var(--ease-out);
}

.signup-form input:focus + .field-line {
  transform: scaleX(1);
}

.signup-form input:focus-visible {
  outline: 2px solid var(--ink);
  outline-offset: 0.3rem;
}

.signup-form.is-invalid .field-wrap::after,
.signup-form.is-invalid .field-line {
  background: #9b271e;
}

.form-status {
  min-height: 1.4em;
  margin: 1rem 0 0;
  font-size: 1rem;
}

.form-status.is-error {
  color: #8c211a;
}

.site-footer {
  display: flex;
  min-height: clamp(20rem, 32vw, 36rem);
  align-items: flex-end;
  justify-content: space-between;
  padding: clamp(4rem, 8vw, 8rem) var(--gutter) clamp(2.5rem, 4vw, 4rem);
}

.brand-mark--footer {
  width: clamp(6.8rem, 10vw, 11rem);
}

.site-footer__right {
  display: flex;
  min-width: min(44rem, 54vw);
  flex-direction: column;
  align-items: flex-start;
  gap: clamp(2.8rem, 5vw, 5rem);
}

.site-footer p {
  font-size: clamp(0.8rem, 0.9vw, 0.95rem);
}

.motion-enabled .reveal {
  opacity: 0;
  transform: translate3d(0, 3rem, 0);
  transition: opacity 1s var(--ease-out), transform 1.1s var(--ease-out);
}

.motion-enabled .reveal--image {
  clip-path: inset(0 0 100% 0);
  opacity: 1;
  transform: none;
  transition: clip-path 1.25s var(--ease-out);
}

.motion-enabled .reveal.is-visible {
  opacity: 1;
  transform: translate3d(0, 0, 0);
}

.motion-enabled .reveal--image.is-visible {
  clip-path: inset(0 0 0 0);
}

.cursor {
  position: fixed;
  z-index: 999;
  top: 0;
  left: 0;
  border-radius: 50%;
  pointer-events: none;
  opacity: 0;
  mix-blend-mode: difference;
}

.cursor--ring {
  width: 2.5rem;
  height: 2.5rem;
  margin: -1.25rem 0 0 -1.25rem;
  border: 1px solid #fff;
  transition: width 250ms ease, height 250ms ease, margin 250ms ease, opacity 250ms ease;
}

.cursor.is-active.cursor--ring {
  width: 4rem;
  height: 4rem;
  margin: -2rem 0 0 -2rem;
}

.cursor.is-visible {
  opacity: 1;
}

:focus-visible {
  outline: 1px solid currentColor;
  outline-offset: 0.35rem;
}

@keyframes hero-enter {
  from { transform: scale(1.07); filter: brightness(0.86); }
  to { transform: scale(1); filter: brightness(1); }
}

@keyframes title-enter {
  from { transform: translateY(110%); }
  to { transform: translateY(0); }
}

@keyframes fade-up {
  from { opacity: 0; transform: translateY(1.4rem); }
  to { opacity: 1; transform: translateY(0); }
}

@keyframes scroll-line {
  0% { transform: translateY(-110%); }
  45%, 55% { transform: translateY(80%); }
  100% { transform: translateY(240%); }
}

@media (max-width: 1100px) {
  .meaning__copy .copy-block {
    grid-template-columns: 1fr;
    gap: 0;
  }

  .meaning__copy .copy-block h2 + .body-copy {
    margin-top: 3rem;
  }
}

@media (max-width: 820px) {
  :root {
    --section-space: clamp(5.5rem, 20vw, 8.5rem);
  }

  body {
    font-size: 1rem;
  }

  .site-header {
    align-items: flex-start;
  }

  .site-header.is-scrolled {
    align-items: center;
    background: rgba(255, 255, 255, 0.97);
    backdrop-filter: none;
  }

  .brand-mark,
  .site-header.is-scrolled .brand-mark {
    width: 4.7rem;
    transform: none;
  }

  .menu-toggle {
    position: relative;
    z-index: 3;
    display: grid;
    width: 2.7rem;
    height: 2.7rem;
    place-content: center;
    gap: 0.45rem;
    background: transparent;
  }

  .menu-toggle span {
    display: block;
    width: 1.8rem;
    height: 1px;
    background: var(--ink);
    transition: transform 450ms var(--ease-out);
  }

  .menu-toggle[aria-expanded="true"] span:first-child {
    transform: translateY(0.24rem) rotate(45deg);
  }

  .menu-toggle[aria-expanded="true"] span:last-child {
    transform: translateY(-0.24rem) rotate(-45deg);
  }

  .primary-navigation {
    position: fixed;
    inset: 0;
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    justify-content: center;
    padding: var(--gutter);
    overflow-y: auto;
    transform: translateY(-102%);
    background: rgba(255, 255, 255, 0.98);
    opacity: 0;
    visibility: hidden;
    transition: transform 700ms var(--ease-out), opacity 450ms ease, visibility 700ms;
  }

  .primary-navigation.is-open {
    transform: translateY(0);
    opacity: 1;
    visibility: visible;
  }

  .primary-navigation .nav-link {
    font-size: clamp(2.6rem, 12vw, 4.7rem);
    letter-spacing: -0.04em;
  }

  .hero {
    min-height: 88svh;
  }

  .hero__media img {
    object-position: 62% center;
  }

  .hero__veil {
    background:
      linear-gradient(90deg, rgba(0, 0, 0, 0.32) 0%, rgba(0, 0, 0, 0.03) 86%),
      linear-gradient(0deg, rgba(0, 0, 0, 0.7) 0%, rgba(0, 0, 0, 0.2) 42%, transparent 68%);
  }

  .hero__copy {
    bottom: 2rem;
  }

  .hero h1 {
    max-width: 11ch;
    font-size: clamp(3.7rem, 18vw, 6.5rem);
    line-height: 0.87;
  }

  .hero p {
    max-width: 26rem;
    font-size: 1.06rem;
    line-height: 1.17;
  }

  .hero__scroll {
    display: none;
  }

  .section {
    grid-template-columns: 1fr;
    gap: clamp(3.2rem, 11vw, 5.5rem);
  }

  .section h2 {
    font-size: clamp(2.65rem, 12vw, 4rem);
  }

  .body-copy {
    max-width: 35rem;
    font-size: 1.08rem;
    line-height: 1.18;
  }

  .copy-block h2 + .body-copy {
    margin-top: 2.7rem;
  }

  .media-frame--wide,
  .media-frame--process,
  .media-frame--subscribe {
    min-height: 78vw;
  }

  .media-frame--meaning {
    min-height: 132vw;
  }

  .intro .copy-block,
  .monthly .media-frame,
  .meaning__copy,
  .subscribe .media-frame {
    order: 2;
  }

  .intro .media-frame,
  .monthly .copy-block,
  .meaning .media-frame,
  .subscribe__content {
    order: 1;
  }

  .monthly,
  .process,
  .subscribe {
    align-items: stretch;
  }

  .copy-block--monthly {
    padding-bottom: 0;
  }

  .discovery-story .media-frame {
    width: 88%;
  }

  .steps {
    grid-template-columns: 1fr;
    gap: 2.7rem;
  }

  .step h3 {
    font-size: clamp(2rem, 9vw, 3rem);
  }

  .editorial-banner {
    min-height: 0;
    aspect-ratio: 2752 / 1536;
  }

  .editorial-banner img {
    position: absolute;
    inset: 0;
    height: 100%;
    min-height: 0;
    object-position: center;
  }

  .editorial-banner h2 {
    right: var(--gutter);
    max-width: none;
    font-size: clamp(2.2rem, 11.8vw, 4.5rem);
    line-height: 0.86;
  }

  .editorial-banner h2 span {
    display: block;
    white-space: nowrap;
  }

  .editorial-banner__hint {
    display: none;
  }

  .meaning__copy {
    gap: 6rem;
    padding: 0;
  }

  .subscribe__content h2 {
    font-size: clamp(3.15rem, 13vw, 5rem);
  }

  .signup-form {
    margin-top: 4.5rem;
  }

  .site-footer {
    min-height: 30rem;
    flex-direction: column;
    align-items: flex-start;
    justify-content: flex-end;
    gap: 4rem;
  }

  .brand-mark--footer {
    width: 7.3rem;
  }

  .site-footer__right {
    width: 100%;
    min-width: 0;
  }

  .site-footer nav {
    display: grid;
    width: 100%;
    grid-template-columns: repeat(2, 1fr);
    gap: 1.35rem;
  }

  .site-footer .nav-link {
    font-size: 1.05rem;
  }
}

@media (hover: none), (pointer: coarse) {
  .cursor {
    display: none;
  }

  .editorial-banner__shade {
    background: linear-gradient(0deg, rgba(0, 0, 0, 0.22), transparent 50%);
  }

  .editorial-banner__hint {
    display: none;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }

  .motion-enabled .reveal,
  .motion-enabled .reveal--image {
    clip-path: none;
    opacity: 1;
    transform: none;
  }
}